'Initially, we weren't exactly sure what benefits we would To surface the event date, venue, and other key details to make the information stand out from 'Because of the structured data, Google was able The team ran tests on various event pages. Eventbrite also used Search ConsoleĪnd Structured Data Testing Tool to eliminate any errors in the markup data.Īfter adding Google recommended structured data properties, Now, any event publishedĪcross Eventbrite has structured data markup, andĬonsumers in the US will be shown the enriched search results, allowing them to more easilyīrowse and discover things to do. The team made only minor tweaks to their structured dataĪfterward, and found the events experience to be extremely scalable. Working with a base template, 'the actual implementation time Markets where the enriched event search is active.Įventbrite's SEO team followed Google's eventĭocumentation when implementing Event structured data more Searches for 'concerts in Denver,' an immersive-event discovery experience appears in Results often include advanced interactive features, which let users perform certainĪctions (such as viewing event details) while still in Search. Helps users find events through Google Search and other products such as Google Maps. The new search experience, which leverages Event structured data, We were interested in working more closely with Google Started to leverage the markup for events, we noticed that events were showing up Our SEO efforts,' says Allen Jilo, an Eventbrite product manager.

This made them perfectly prepared to participate in Google's new search experienceįor events on mobile when it launched in May 2017. On their website in 2015 to boost the online visibility and discoverability of creator'sĮvents. Their search engine optimization (SEO) team began using

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